Open more doors... Close more sales

We are a group of sales professionals dedicated to helping you achieve better results through our experience and learned best practices. Our approach delivers a comprehensive set of integrated solutions focused on the 4 components of a successful sales organization – Great people, Great processes, Great systems and Great strategies.

Our commitment: We work with you to replace status quo thinking with a clear direction, a focus on execution, a refusal to accept mediocrity and a commitment to consistent and predictable sales performance.

Novation Selling is a certified Objective Management Group partner. Objective Management Group's candidate assessments and sales evaluations have been utilized by almost 2,000,000 participants in over 11,000 companies, making them scientifically proven to be accurate and highly predictable.

Ron Silver

Ron Silver, Founder & CEO

Ron Silver, Founder and CEO has built 3 successful innovative companies of his own. His knowledge and passion for business development led him to create Novation Selling to share his knowhow with other like-minded business owners. With sales expertise in technology, manufacturing, distribution, and complex sales, Ron’s clients achieve high revenue growth, improved margins, develop stronger sales teams, and close business on a consistent and predictable basis.

Doug Wechsler

Doug Wechsler, VP Business Development

Doug has served on enterprise sales teams covering the top global accounts for Fortune 500 companies since 2007. Specializing in comprehensive workflow solutions for communications and production systems, he also managed major accounts in healthcare and financial markets. His ability to lead companies to success is based upon his focus and understanding of client needs and solid implementation strategies.

Jim Mastro

Jim Mastro

Jim has extensive experience in technology and complex sales as an individual contributor and as a sales manager. He holds an MBA from Loyola University and his expertise is the blending of people, processes, and technology into a world class sales organization. An out of the box thinker, Jim has a strong track of helping clients improve their selling process and increase sales.

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